ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
93% of customers think that influencer marketing helps achieve business goals.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
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