ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In the age of COVID-19, should companies still engage in market research? Should companies – perhaps better put, how can companies do market research? Could the current crisis even benefit companies that want to field the voice of the customer? Gerry Katz – Vice Chairman of Applied Marketing Science – is an expert of the topic of VOC (Voice of the Customer). He weighs in on how the COVID-19 crisis affects market research.
ISBM continues the Marketing in Uncertain Times series with a one on one interview between Lynn Yanyo, ISBM Executive Director and Dan Adams, The AIM Institute. Dan discusses the 10 advantages of Virtual VOC and shares his white paper on Virtual VOC.
ISBM’s Marketing in Uncertain Times series continues with our second Town Hall, another impactful installment on how marketing professionals can
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