ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: website traffic

AI experimentation is a key driver in strong revenue growth for B2B software firms.

June 3, 2024

B2B marketers can optimize their short-term resource allocation in four key ways during economic downturns.

September 24, 2023

In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.

September 10, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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