ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
Successful B2B companies seamlessly implement omnichannel customer experiences.
B2B e-commerce reached $23.4 trillion in global sales last year.
McKinsey & Company has identified 15 technology trends for 2024.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Over 60% of organizations report plans to increase technology spending in 2024.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
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