ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
Lee Lazarus presents the Power of Business Storytelling at the Marketing Excellence Roundtable 12/18/24.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
B2B brand investments can attract purchasers and lower customer churn.
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
93% of customers think that influencer marketing helps achieve business goals.
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