ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
B2B brand investments can attract purchasers and lower customer churn.
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
93% of customers think that influencer marketing helps achieve business goals.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.
Improving your brand as an employer requires emphasizing several internal and external processes.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets