ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
B2B brand investments can attract purchasers and lower customer churn.
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
93% of customers think that influencer marketing helps achieve business goals.
In a recent report, marketing outperformed blogs, customer success stories, and case studies.
Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality.
Improving your brand as an employer requires emphasizing several internal and external processes.
Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
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