ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
B2B e-commerce reached $23.4 trillion in global sales last year.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
According to Forrester, younger and older B2B buyers have different decision-making processes and sources of value.
Effective frontline marketing will require B2B sellers to consider customer revenue lifecycles.
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