ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B marketers, investments in channel relationships are a key area of focus in 2023.
Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.
Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.
Learn the latest information on supply chain disruptions and what is likely to continue for 2022.
The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
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