Channels and distribution – Page 2

The Multiplier Effect: How B2B Winners Grow

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

For B2B marketers, investments in channel relationships are a key area of focus in 2023.

March 31, 2023

The Future of B2B Sales is Hybrid

Harnessing the full potential of an omnichannel approach requires the consideration of four key strategies.

May 12, 2022

Supply Chain: Managing the Dilemma (Brent Moritz)

Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.

Learn the latest information on supply chain disruptions and what is likely to continue for 2022.

January 31, 2022

B2B sales: Omnichannel everywhere, every time

The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.

January 14, 2022

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

How industrial companies can put e-commerce at the heart of their growth strategy

Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.

October 18, 2021

B2B Customers Expect More Than Ever. Demand Centers Can Help.

Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.

October 5, 2021

Omnichannel in B2B sales: The new normal in a year that has been anything but

An omnichannel approach is the way of the future and the way of the present in B2B industries.

May 25, 2021

Digitalization of B2B Purchasing Takes Center Stage Amid Shortages

The COVID-19 pandemic has necessitated the creation of B2B e-commerce platforms.

May 11, 2021

ISBM Pulse: Channels and distribution

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