ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
2024 was touted as the year of the election – for the first time, over half the world’s population went to the polls in national elections. Immigration, along with the economy and national security, was not only at the top of candidates’ agendas, but also highly polarizing. Results were a mixed bag, but one thing is clear, the results will prove consequential for years to come. Please join Nancy Morowitz and Scott Leeb From Fragomen as they explore the immigration and mobility implications of recent elections and what Trump 2.0 means for your business.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
There is a tremendous gap between C-suite perceptions of sales and marketing alignment and that of professionals across both functions.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
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