Crisis response – Page 4

ISBM Marketing in Uncertain Times_front_Page_01

ISBM Thoughtleadership: Marketing in Uncertain Times

In partnership with EMM Group, the corporate ISBM partner has put together the attached tutorial on how marketers should revisit their plans and rapidly assess the major shifts occurring in your marketplace. As marketers, you are well positioned to exert your value and help shape the near-term direction of your firm. The tutorial references several valuable tools assembled into a toolkit that can be sent to you upon your request. In order to receive the toolkit, respond as instructed in this tutorial.

March 25, 2020

Lego toy in clear glass container quarantine

Business Insights from China’s Response to the Coronavirus

Managers lack clear guidance on how to deal with a global disruption such as the current COVID-19 pandemic. This article reports on the results of an analysis of the effects of the Chinese government quarantines on companies and workers. The outcomes of this research offer important lessons for managers. In this study, among others, the authors cover the pandemic’s impact on China’s economy, global trade, production, and pollution. They also identify best practices, ranging from remote working, operational shocks, and the role of an organization in the wider community.

March 24, 2020

A Wake-Up Call for Globalized Supply Chains

Due to the ever increasingly global supply chains, the impact of the disruption caused by the coronavirus contagion is felt worldwide. Industrial industries are particularly affected. Now is the time to rethink the complex interdependencies in our supply chains. In the MIT Sloan Management Review, Professor Willy Shih of the Harvard Business School covers the rationale for global supply chains, and offers managers a number of actions to reassess supply chain risk.

March 21, 2020

Industry Impacts of the Coronavirus Pandemic

The current COVID-19 pandemic is disrupting business and consumer behavior in an unprecedented way. The full consequences of the spread of the coronavirus are still unclear – but we can see that many business sectors are severely impacted by the illness. Many industries face rapid change. Analyists at Business Insider Intelligence and eMarketer have formulated a top three of impact expectations.

March 18, 2020

Common Pitfalls of Value Pricing and How to Avoid Them (Joanne Smith)

Many B2B companies are embracing value-based pricing due to its large potential to increase profitability, yet many of these companies struggle to achieve these profits. They may start out strong, achieving price increases for a few products, but ultimately have difficulty getting their organizations to embrace, implement and/or sustain the value-based pricing journey. In this webinar, Joanne shares her insights on common pitfalls that she sees numerous B2B companies fall into as they begin their value-based pricing, marketing and sales journeys.

March 12, 2020

ISBM Pulse: Crisis response

Category

Topics

All Archives by Month

ISBM Thoughtleadership: Marketing in Uncertain Times

Business Insights from China’s Response to the Coronavirus

A Wake-Up Call for Globalized Supply Chains

Industry Impacts of the Coronavirus Pandemic

Common Pitfalls of Value Pricing and How to Avoid Them (Joanne Smith)

B2B Pulse Login

New User Registration