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Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.
Although many firms desire complete knowledge of all of their customers, proficiency in marketing measurement distinguishes those who succeed.
A recent survey of B2B buyers revealed their preferences for content type, delivery, and timing.
In a recent study, B2B customers expressed strong preferences in self-service and collaboration with sellers.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.
Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.
As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.
B2B buyer behavior has changed radically over the past few years, requiring firms to develop increased selling sophistication.
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