ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
To make the case for sustainable business processes, managers can take one of three approaches.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
Across several product categories, the importance of B2B brands in driving sales continues to grow.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
Forrester makes five predictions relevant to B2B marketers for 2024.
To succeed in new product development, the role of operations should be emphasized.
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
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