The Future of B2B Growth? Your Brand
Across several product categories, the importance of B2B brands in driving sales continues to grow.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
Across several product categories, the importance of B2B brands in driving sales continues to grow.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
Forrester makes five predictions relevant to B2B marketers for 2024.
To succeed in new product development, the role of operations should be emphasized.
A recent survey of ISBM member firms revealed that AI adoption is poised to grow.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
Leading companies producing complex and innovative cyber-physical products follow a three-phased process.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
Although short-term projects can generate crucial product and process innovations, their organization requires careful consideration by B2B firms.
Increasing the voice of customer training that market-facing organization members receive can prove a critical precursor to new product organic growth.
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