ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
From evaluating potential buyers to providing real-time research assistance, the use cases for generative AI continue to grow.
B2B buyers are increasingly seeking energy solutions that provide security, reliability, decarbonization, and lower costs.
Over half of recently surveyed companies plan to increase telecommunications and technology spending this year.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
Lee Lazarus presents the Power of Business Storytelling at the Marketing Excellence Roundtable 12/18/24.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets