ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
Successful B2B companies seamlessly implement omnichannel customer experiences.
Demand squads can help create agile cross-functional teams comprised of marketing, sales, and customer success personnel.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
B2B e-commerce reached $23.4 trillion in global sales last year.
Companies are investing more in B2B events, with an increased emphasis on smaller, in-person gatherings.
To make the case for sustainable business processes, managers can take one of three approaches.
An emphasis on leadership, distinctiveness, and functional benefits can help B2B brands achieve pricing power.
93% of customers think that influencer marketing helps achieve business goals.
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