ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Although they are less widespread than B2C platforms, B2B platforms can succeed by focusing on three key considerations.
Leading companies producing complex and innovative cyber-physical products follow a three-phased process.
The rise of eB2B retailers opens up an exciting opportunity for collaboration with CPG manufacturers.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.
Learn the latest information on supply chain disruptions and what is likely to continue for 2022.
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