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The often employed Stage-Gate system can be enhanced by considering sustainability-related aspects of new product development.
Over one-third of B2B buyers are willing to change suppliers today if their sustainability needs are not met.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
McKinsey & Company has identified 15 technology trends for 2024.
To make the case for sustainable business processes, managers can take one of three approaches.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.
As firms increasingly focus on more sustainable business models, an increased focus on the concept of B4B (business-for-business) may prove impactful.
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