ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although buyers increasingly report prioritizing sustainable products and services, they are often underwhelmed by seller offerings.
McKinsey & Company has identified 15 technology trends for 2024.
To make the case for sustainable business processes, managers can take one of three approaches.
B2B buyer preferences continue to shift in favor of suppliers who practice societally “good” business.
Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.
As B2B firms continue to explore ways to grow, investing in green products may become an increasingly viable strategy.
CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.
As firms increasingly focus on more sustainable business models, an increased focus on the concept of B4B (business-for-business) may prove impactful.
The book, ‘Grow the Pie, by London Business School Professor of Finance Alex Edmans, sets apart the concept of ‘growing the pie’ from the notion of ‘splitting the pie’. The latter suggests that anything a company gives to stakeholders such as increased wages, price reduction, or a better treatment of the environment lowers company profit. A ‘splitting the pie’ approach results in friction, and a trade-off focus. An alternative is the ‘grow the pie’ approach. The main idea is that if companies deliver value to stakeholders, this will actually benefit investors.
Just over a week ago, the Yale School of Management organized their Business Sustainability Summit to commemorate the 50th anniversary of Earth Day. The conference was held virtually as a result of the COVID-19 pandemic. Several business leaders shared details on the sustainability initiatives deployed at their organizations.
© 2024 ISBM – Institute for the Study of Business Markets
484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu
© 2020 ISBM – Institute for the Study of Business Markets