• Theory Construction Workshop (Ajay Kohli, Georgia Tech) – 8:30AM – 5:30PM ET
  • This is open to all Doctoral Students who have registered to participate in the 2024 PhD Camp.

• PhD Camp on Research in B2B Markets – 8:00AM – 6:00PM ET (PhD Student Campers & Faculty Camp Counselors)
  
  
• Everyday Voice-of-the-Customer (Dan Adams, The AIM Institute) – 8:00AM – 12:00PM ET
  (separate registration required)
  
  
• One-on-One Conversations with ISBM Fellows and ISBM Member Firms – 10:00AM – 5:00PM ET (30 minutes time slots scheduled by request)
  
  
• ISBM 40th Anniversary Celebration & Dinner – 6:00PM – 8:00PM ET

• Academic Conference on Research in B2B Markets – 8:00AM – 5:30PM ET
  
  
• Members Meeting –  Foresight in B2B: the Next 40 Years in B2B Marketing – 8:00AM – 5:30PM ET

Schedule below will be updated as sessions are finalized

• Academic Conference on Research in B2B Markets – 8:00AM – 3:15PM ET
  
  
• Members Meeting –  Foresight in B2B: the Next 40 Years in B2B Marketing – 8:00AM – 2:30PM ET
  
  
• Marketing Excellence Roundtable – 2:30PM – 4:00PM

Schedule below will be updated as session titles are finalized