B2B Pulse: Content Library

The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.

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How AI is Streamlining Marketing and Sales

This article in the Harvard Business Review looks at companies using AI to manage their sales leads in a more prompt and effective way. This small investment can win customer satisfaction by providing personal and helpful attention.

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Putting Lifelong Learning on the CEO Agenda

This article in the latest McKinsey Quarterly explores ways that individuals can prepare to handle the information rich tools and complex decisions of their new workload. Self-investment in lifelong learning is going to be the key to managing the next disruption in the work place.

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The Profitability of Proof

Most companies are not in the business of acting on hunches. Gut feelings aren’t usually the foundation of a growth strategy. But sometimes the evidence is hard to extract or even put to the test. This article from Ivey Business Journal gives guidance for decision makers who are ready to pursue data in a more aggressive and relevant way.

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How B2B Sales Can Benefit from Social Selling

Social Selling may be the new platform for your B2B sales force. This Harvard Business Review article provides ways your salespeople can use social media to engage with buyers who don’t want to face a sales pitch. Social Selling is the solution to achieving a more customer-centric experience that adds an element of fun.

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Failing To Innovate

Do business failures generate more creative solutions than successes? This article discusses the direct link between failure and innovation. The new way of doing business involves smart failure that leads to solutions sparked by risk taking.

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What Creativity In Marketing Looks Like Today

As marketers sometimes we feel like we are stuck in a never-ending loop of creation and idea generation. Once you finish one campaign – off to the next! This article in the Harvard Business Review provides a mix of B2C and B2B examples of innovative ways that companies have adjusted to think beyond marketing. Operating like a startup could be the key to staying agile.

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