ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
B2B firms that outperform their peers in predictive analytics share four key characteristics.
Trends in B2B markets indicate that the COVID-19-related growth in e-commerce will continue for years to come.
Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.
Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
Building strong relationships between buyers and sellers through an online medium is a significant challenge that can be tackled in three steps.
For B2B firms, the importance of customer convenience considerations will continue to grow post-pandemic.
The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.
A B2B selling “playbook” can provide a helpful structure to increase the effectiveness of sales teams.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
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