ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Demand centers can provide a valuable service for B2B marketers, but their adoption often requires a redefinition of sales and marketing team roles within organizations.
The voice of the customer is a powerful tool for firms that are equipped to both listen to it and put its insights into action.
Organizations that are hyper-focused on their customers may also reap the benefits of more enthusiastic job recommendations from their employees.
Instead of opting for a one-size-fits-all approach to value-based selling, firms may be better served by adopting product-, customer process-, or performance-centric approaches.
A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.
While raising prices may be a necessity for firms facing supply-side pressures, taking four key steps prior to price increase decisions may be prudent.
With inflation on the rise, B2B companies can follow five strategies to increase prices following a period of time in which many cut prices for their customers.
AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.
Artificial intelligence is a valuable tool in B2B marketing.
New developments in consumer tracking online will require innovative approaches from B2B marketers.
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