Content Library

Ideation When Social Distancing

Many employees are practicing social distancing by working from home. This new environment prevents the free flow of ideas, especially those originating from informal hallway conversations and coffee breaks. The lack of ideas coming from the organization hurts innovation processes and quite frankly, the main operations and firm practice too. How can we maintain the flow of ideas at a (social) distance? This article offers advice on maintaining connection, interaction, and idea generation in virtual settings.

March 26, 2020

ISBM Marketing in Uncertain Times_front_Page_01

ISBM Thoughtleadership: Marketing in Uncertain Times

In partnership with EMM Group, the corporate ISBM partner has put together the attached tutorial on how marketers should revisit their plans and rapidly assess the major shifts occurring in your marketplace. As marketers, you are well positioned to exert your value and help shape the near-term direction of your firm. The tutorial references several valuable tools assembled into a toolkit that can be sent to you upon your request. In order to receive the toolkit, respond as instructed in this tutorial.

March 25, 2020

Lego toy in clear glass container quarantine

Business Insights from China’s Response to the Coronavirus

Managers lack clear guidance on how to deal with a global disruption such as the current COVID-19 pandemic. This article reports on the results of an analysis of the effects of the Chinese government quarantines on companies and workers. The outcomes of this research offer important lessons for managers. In this study, among others, the authors cover the pandemic’s impact on China’s economy, global trade, production, and pollution. They also identify best practices, ranging from remote working, operational shocks, and the role of an organization in the wider community.

March 24, 2020

A Wake-Up Call for Globalized Supply Chains

Due to the ever increasingly global supply chains, the impact of the disruption caused by the coronavirus contagion is felt worldwide. Industrial industries are particularly affected. Now is the time to rethink the complex interdependencies in our supply chains. In the MIT Sloan Management Review, Professor Willy Shih of the Harvard Business School covers the rationale for global supply chains, and offers managers a number of actions to reassess supply chain risk.

March 21, 2020

Industry Impacts of the Coronavirus Pandemic

The current COVID-19 pandemic is disrupting business and consumer behavior in an unprecedented way. The full consequences of the spread of the coronavirus are still unclear – but we can see that many business sectors are severely impacted by the illness. Many industries face rapid change. Analyists at Business Insider Intelligence and eMarketer have formulated a top three of impact expectations.

March 18, 2020

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Chief Marketer published their B2B Outlook for 2020, focusing especially on lead generation by B2B marketers. It includes data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

January 15, 2020

The Tyranny of Key Accounts

In this article, Gerry Katz discusses one of the most common traps in all of New Product Development: the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large. Katz observes that, in too many cases, companies’ product development pipelines are clogged with projects to develop custom products for key accounts, and that this diverts time, attention, and resources from longer term projects that might result in far more innovative and profitable products. At the conclusion, he offers a sobering set of recommendations to avoid this trap.

March 22, 2018

B2B Salespeople Need To Act More Like Travel Agents

Do B2B buyers really want to be left alone? Research in this Harvard Business Review article suggests that there are a lot of frustrated and unhappy B2B buyers out there who could use a little help. By acting like a travel agent, B2B sellers can smooth out the sales process and guide customers to a more satisfying end.

February 8, 2018

Resisting Corporate Short-Termism

If you have 5 minutes or 50, check out this McKinsey Quarterly infographic on Short-Termism vs. Long-Termism in corporate culture. If you have the time click on the to articles from the Economist and an in-depth reports from McKinsey.

February 7, 2018

Organic Growth Demands a Strong Organizational Identity

Much has been written about the importance of understanding the customer journey. B2B companies need to equip their employees with a solid understanding of the company’s purpose in order to be truly customer centric. This two part article in the Gallup Business Journal explores how changing the internal culture can deliver a better experience all around.

February 6, 2018

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