Content Library

A Wake-Up Call for Globalized Supply Chains

Due to the ever increasingly global supply chains, the impact of the disruption caused by the coronavirus contagion is felt worldwide. Industrial industries are particularly affected. Now is the time to rethink the complex interdependencies in our supply chains. In the MIT Sloan Management Review, Professor Willy Shih of the Harvard Business School covers the rationale for global supply chains, and offers managers a number of actions to reassess supply chain risk.

March 21, 2020

Industry Impacts of the Coronavirus Pandemic

The current COVID-19 pandemic is disrupting business and consumer behavior in an unprecedented way. The full consequences of the spread of the coronavirus are still unclear – but we can see that many business sectors are severely impacted by the illness. Many industries face rapid change. Analyists at Business Insider Intelligence and eMarketer have formulated a top three of impact expectations.

March 18, 2020

Chief Marketer’s B2B Outlook for 2020 – Insights on Lead Generation

Chief Marketer published their B2B Outlook for 2020, focusing especially on lead generation by B2B marketers. It includes data from a survey conducted in 2019 among 167 senior marketers (CMO, VP of marketing, director of marketing, etc.) who work for B2B companies.

January 15, 2020

The Tyranny of Key Accounts

In this article, Gerry Katz discusses one of the most common traps in all of New Product Development: the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large. Katz observes that, in too many cases, companies’ product development pipelines are clogged with projects to develop custom products for key accounts, and that this diverts time, attention, and resources from longer term projects that might result in far more innovative and profitable products. At the conclusion, he offers a sobering set of recommendations to avoid this trap.

March 22, 2018

B2B Salespeople Need To Act More Like Travel Agents

Do B2B buyers really want to be left alone? Research in this Harvard Business Review article suggests that there are a lot of frustrated and unhappy B2B buyers out there who could use a little help. By acting like a travel agent, B2B sellers can smooth out the sales process and guide customers to a more satisfying end.

February 8, 2018

Resisting Corporate Short-Termism

If you have 5 minutes or 50, check out this McKinsey Quarterly infographic on Short-Termism vs. Long-Termism in corporate culture. If you have the time click on the to articles from the Economist and an in-depth reports from McKinsey.

February 7, 2018

Organic Growth Demands a Strong Organizational Identity

Much has been written about the importance of understanding the customer journey. B2B companies need to equip their employees with a solid understanding of the company’s purpose in order to be truly customer centric. This two part article in the Gallup Business Journal explores how changing the internal culture can deliver a better experience all around.

February 6, 2018

4 Ways for B2B Business to Keep Their Customers

Understanding your customers is more crucial than ever. This article in the Harvard Business Review gives B2B Marketers tips on managing strategic customer relationships. Treating them as individuals is key!

February 4, 2018

How AI is Streamlining Marketing and Sales

This article in the Harvard Business Review looks at companies using AI to manage their sales leads in a more prompt and effective way. This small investment can win customer satisfaction by providing personal and helpful attention.

February 4, 2018

Putting Lifelong Learning on the CEO Agenda

This article in the latest McKinsey Quarterly explores ways that individuals can prepare to handle the information rich tools and complex decisions of their new workload. Self-investment in lifelong learning is going to be the key to managing the next disruption in the work place.

February 3, 2018

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