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Making Sense of Influencer Marketing for B2B Brands

July 2, 2023

By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.

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Tags: social media, content creation, paid search, influencer, influencer marketing, b2b influencers, search engines, decisionmaking, paid search advertising, de-influencing, digital content
Category: Business Readings
Topics: sales and marketing, E-commerce, Digital Marketing, Branding, advertising, and promotion, Corporate strategy

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