ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Forrester’s annual list of B2B predictions focuses heavily on the integration of genAI and influencer marketing.
A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.
B2B brand investments can attract purchasers and lower customer churn.
93% of customers think that influencer marketing helps achieve business goals.
By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.
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