b2b influencers

LinkedIn and Ipsos’ 2025 B2B Marketing Benchmark

A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.

August 4, 2025

Making Sense of Influencer Marketing for B2B Brands

By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.

July 2, 2023

ISBM Pulse: b2b influencers

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