The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management (Vomberg, Homburg, and Gwinner 2020)
Reacquiring lost customers is, in part, facilitated by company cultures that are moderately tolerant of failure.