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ISBM Pulse: Conferences and Member Meetings

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Looking through the Kaleidoscope – Immigration and Mobility in 2025 and Beyond

2024 was touted as the year of the election – for the first time, over half the world’s population went to the polls in national elections. Immigration, along with the economy and national security, was not only at the top of candidates’ agendas, but also highly polarizing. Results were a mixed bag, but one thing is clear, the results will prove consequential for years to come. Please join Nancy Morowitz and Scott Leeb From Fragomen as they explore the immigration and mobility implications of recent elections and  what Trump 2.0 means for your business.

February 7, 2025

Strategic Marketing in Unpredictable Markets

Presentation from the January 30th ISBM JAM Session. Many B2B companies operate in increasingly VUCA environments (volatile, uncertain, complex, and ambiguous). In these markets, traditional linear planning proves insufficient as conditions can change rapidly and unpredictably. Organizations must develop dynamic capabilities to sense, characterize and respond to market shifts quickly and appropriately.

February 7, 2025

Pricing Implications Under a New Administration

Tariffs, taxes, foreign policy…the list goes on. With the change to a new administration – one focused on making significant change at a significant pace – your pricing strategies & tactics may need to change. Some policy changes may be a threat to your profitability while others offer a potential to grow your profits.

February 7, 2025

Ideal Buyer Personas

Presentation from Chris Penn at the Marketing Excellence Roundtable on 12/18/24.

December 18, 2024

Supply Chain: Managing the Dilemma (Brent Moritz)

Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.

Learn the latest information on supply chain disruptions and what is likely to continue for 2022.

January 31, 2022

Toward a New Framework for Innovating B2B (Mark Dancer)

Amazon Business is not the future of B2B, or it shouldn’t be. Innovation by B2B for B2B has hit a logjam because existing go-to-market frameworks are not aligned with the opportunities and challenges of the digital age Distribution is a neglected but massively essential B2B asset for established companies. Distribution is drifting towards the future without innovation frameworks that unify the traditional value chain while making room for collaborations with B2B minded platforms. Amazon Business will own the future of B2B if innovators at established companies do not define the future of distribution for themselves. This talk will explore the heart, soul, and future of distribution, with implications for manufacturers, distributors, digital startups, and technology vendors. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

B2B Marketing Analytics Framework (Andrew Petersen)

Data-driven marketing decisions (including choices of which data analytics techniques to use and how) should be based on and address the following First Principles of Marketing, as foundational assumptions:  (1) All customers differ; (2) All customer change; (3) All competitors react; (4) All resources are limited. The First Principles Framework for marketing analytics provides a way to align each of  the four First Principles with a set of approaches, processes, and analysis tools that can deal with the unique issues associated with each principle. This will help firms with developing plans, budgets, and metrics as well as creating a sustainable competitive advantage into the future. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021
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