speedometer

Accelerate B2B Conversions with Personalized Engagement and Optimization (Joe Fuster)

Speaker(s): Joe Fuster, Global Head of Customer Experience Cloud, Oracle
Presentation Date: August 2018
B2B customers expect personalized, engaging experiences, but where do you even start?  The growth of AI makes it possible to accelerate B2B conversions by optimizing engagement for your visitors from the moment they hit your website, mobile site, or app.  We will discuss how incorporating artificial intelligence into B2B marketing programs empowers marketers to create more relevant experiences that lead to better conversion rates, tests the content, and measures the impact of online campaigns. 

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Related articles:

Archives

Share: "Accelerate B2B Conversions with Personalized Engagement and Optimization (Joe Fuster)" with your followers.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email