ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
McKinsey & Company has identified 15 technology trends for 2024.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Over 60% of organizations report plans to increase technology spending in 2024.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
B2B event marketing can be improved through the use of artificial intelligence.
Frontline marketers will experience the future of artificial intelligence in three phases.
AI is already transforming the way firms conceive, develop, and launch new products. But where and how do you begin this journey?
Generative AI is a powerful tool that requires guidelines, careful data considerations, and human connections.
Forrester makes five predictions relevant to B2B marketers for 2024.
To succeed in new product development, the role of operations should be emphasized.
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