ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Successful B2B companies seamlessly implement omnichannel customer experiences.
McKinsey & Company has identified 15 technology trends for 2024.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
Over 60% of organizations report plans to increase technology spending in 2024.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
B2B event marketing can be improved through the use of artificial intelligence.
Frontline marketers will experience the future of artificial intelligence in three phases.
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