ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
AI can identify market opportunities, personalize content, customize pricing, automate selling tasks, and improve workforce performance.
AI can assist with a multitude of tasks during the fuzzy front end.
Currently, B2B marketers are using AI primarily to gather better data and insights, increase efficiency, and achieve time savings.
The rise of generative artificial intelligence has changed how firms create their own content and how they monitor content that appears on search engines.
B2B firms that implement genAI into their go-to-market functions successfully augment, automate, reimagine workflows, and drive transformational change.
For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
Successful B2B companies seamlessly implement omnichannel customer experiences.
McKinsey & Company has identified 15 technology trends for 2024.
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