AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators (Arora, Chakraborty, and Nishimura 2024) For both qualitative and quantitative research tasks, LLMs are a significant resource for human researchers. December 30, 2024
Brand has “never been more important in B2B marketing” Raising brand awareness and top of funnel performance has been the most important factor in determining future strategy for B2B marketers in 2024. December 9, 2024
Beyond Rationality: How Emotion Drives B2B Advertising Success Although B2B advertising is generally perceived as more rational than emotional, brands are seeing benefits to emphasizing emotionality. May 27, 2024
The 5 Types of B2B CMOs Although the distinctions between B2B and B2C CMOs are well-studied, even among B2B CMOs, area of focus vary. April 1, 2024
The Future of B2B Growth? Your Brand Across several product categories, the importance of B2B brands in driving sales continues to grow. February 4, 2024