communication

A Five-Step Guide to Improving Your Employer Brand

Improving your brand as an employer requires emphasizing several internal and external processes.

April 15, 2024

Seizing the Core Connectivity Opportunity in B2B Telecom

B2B telecom growth will come in four key areas: broadband, enterprise network solutions, enterprise communication services, and 5G.

March 11, 2024

The Future of B2B Growth? Your Brand

Across several product categories, the importance of B2B brands in driving sales continues to grow.

February 4, 2024

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets (Kim and Kumar)

B2B firms spend significant resources in direct marketing to manage their customer relationships. Firms should understand how customers evaluate these organizational marketing communications, which ultimately affect their buying behaviors. Based on four years of customer relationship management data of a Fortune 500 B2B service firm, Kim and Kumar (2018) built a model that aids B2B firms to strategically allocate marketing resources across economic and relational value messaging.

August 31, 2020

Marketing in Uncertain Times – How To Thrive in the New Remote Engagement World (Jip Inglis, Steve Hurley and Matt Leary)

This session of Marketing in Uncertain Times Town Hall focuses on skills, tips, and tools you can use to thrive in our new remote environment and stay engaged and build rapport when you can’t be face-to-face. Hear from expert panelists Jip Inglis, Ascension Growth & Innovation Strategies, Steve Hurley and Matt Leary, Solutions Insights, Inc. with moderator/ISBM Executive Director, Lynn Yanyo. A replay of the event is available.

June 24, 2020

Marketing in Uncertain Times – Near-Term Changes in the Agency/Client Relationships (Marc Kempter and Josh Albert)

This session focuses on some near-term changes that are occurring between agencies and their client relationships during these uncertain times. Expert panelists Marc Kempter, CORE Industries and Josh Albert, Godfrey explore this topic. A replay of the event is available.

June 12, 2020

Godfrey: How to Adapt Your B2B Messaging During COVID-19

The COVID-19 crisis affects many functions of an organization. Focusing on messaging, Godfrey formulated advice on how to adapt communication. Varying from email campaigns to (virtual) sales calls and social media plans, both content and tone require attention. The advice has been summarized by five tips.

June 5, 2020

Marketing in Uncertain Times – Reviving Customer Connections: From Now to Next (Laura Patterson and Bob Thomas)

In this Marketing in Uncertain Times Town Hall, as states and businesses start to reopen after COVID-19 shutdowns, this session focuses on reviving customer connections. Hear from expert panelists Laura Patterson, President of VisionEdge Marketing, Inc. and Bob Thomas, Professor of Marketing at Georgetown University and ISBM Fellow & Mastery Curriculum instructor.

May 12, 2020

Marketing in Uncertain Times – Managing Communications in Crisis (Andrea Coville and Tom Kramer)

“There are many crisis environments where “laying low” is a sound strategy. This is not one of them.” – Andrea Coville, CEO of Brodeur Partners as part of ISBM’s Marketing in Uncertain Times Town Hall Series. Andrea joined with B2B and B2C marketing expert Tom Kramer, founder and CEO of Essex Digital Platform, to show how businesses are still under-communicating to both customers and employees, why this high risk strategy needs to change, and how to leverage effective communications now and in the future.

April 22, 2020

ISBM Pulse: communication

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