ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although many applications of the metaverse have been provided in B2C contexts, the potential impact of an engaging virtual environment can also be significant for B2B companies.
While industrial OEMs face significant challenges when designing improved customer experiences, following several key principles can provide meaningful progress.
B2B firms that outperform their peers in predictive analytics share four key characteristics.
Trends in B2B markets indicate that the COVID-19-related growth in e-commerce will continue for years to come.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
The goals of the 2021 ISBM B2B Trend Study© are (1) to identify research priorities for the academic B2B marketing community and (2) to guide course content and other offerings for the corporate ISBM community.
Platform-level buyer protection insurance can not only increase purchases from buyers, but also, accelerate customer acquisition for sellers.
A new B2B selling environment in which buyers prefer remote interactions and self-service necessitates a new approach to lead generation.
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