ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The digital revolution already exemplified in fragmented retail settings will further accelerate due to the rise of eB2B companies.
The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.
Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
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