digitization

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

How industrial companies can put e-commerce at the heart of their growth strategy

Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.

October 18, 2021

AI Has Come To Disrupt B2B Sales Expectations

AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.

August 6, 2021

Five Digital Strategies For Improving The B2B Buying Experience

Improving the B2B buying experience can reap significant rewards for digitally savvy firms.

July 7, 2021

Moneyball For B2B Sales: The Insights-Driven Sales System

B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.

June 28, 2021

How Midsize B2B Sales Teams Can Punch Above Their Weight

Midsize B2B firms must address key challenges to be able to compete with larger organizations.

June 7, 2021

Omnichannel in B2B sales: The new normal in a year that has been anything but

An omnichannel approach is the way of the future and the way of the present in B2B industries.

May 25, 2021

Book: See Sooner, Act Faster

As leaders of organizations face unprecedented turbulence in the market, Day and Schoemaker provide a roadmap for how digital advances can be managed most effectively when important decisions must be made.

February 8, 2021

If Pandemic Productivity Is Up, Why Is Innovation Slowing Down?

The pandemic has caused a shift to remote work, which, surprisingly, has led to stable or increased productivity for many companies. However, many now suffer from decreased innovation, an issue that can be addressed with creative solutions that foster collaboration.

November 22, 2020

Marketing’s Role in Building Social Selling Teams (Amy Heiss)

The digital age has made it necessary for sales team members to use social media as part of the sales

September 19, 2017

ISBM Pulse: digitization

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