ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Attendee preferences for B2B events continue to evolve following the increased digitization brought forth by the COVID-19 pandemic.
Although self-service buying is increasingly important, fewer than half of B2B sales leaders consider selling digitization to be a priority.
B2B event marketing can be improved through the use of artificial intelligence.
To counter payment delays brought forth by challenging economic conditions, B2B firms are increasingly focusing on accounts receivable automation.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
In B2B industries, reducing customer purchasing effort can be a key contributor to future growth.
In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.
As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.
To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.
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