digitization

What B2B Leaders Must Do for True Digital Transformation

In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.

October 3, 2022

Traditional B2B Sales and Marketing Are Becoming Obsolete

As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.

April 29, 2022

Building next-generation B2B sales capabilities

To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.

April 14, 2022

Busting the five biggest B2B e-commerce myths

As investments in e-commerce channels by B2B firms continue to rise, several misconceptions about e-commerce may still need to be dispelled.

February 28, 2022

Digital disruption: The rise of eB2B in fragmented retail

The digital revolution already exemplified in fragmented retail settings will further accelerate due to the rise of eB2B companies.

February 11, 2022

B2B sales: Omnichannel everywhere, every time

The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.

January 14, 2022

Implementing a digital transformation at industrial companies

Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.

December 13, 2021

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

How industrial companies can put e-commerce at the heart of their growth strategy

Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.

October 18, 2021

AI Has Come To Disrupt B2B Sales Expectations

AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.

August 6, 2021

ISBM Pulse: digitization

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