ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

sales

Building next-generation B2B sales capabilities

To build the capabilities necessary to compete in the current digital selling environment, B2B firms must take three key actions.

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