ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
In this Issue (July 2019):
– Feature: Using Experiments in B2B Research (Mahima Hada)
– From the Membership: The B2B Curriculum (Lynn Yanyo)
– 2018 Dissertation Support Award Competition Winners Announced
– 2019 Dissertation Support Award Competition Announcement
– IPSS Update: Fall & Spring Lineup ISBM PhD Camp and Academic Conference 2020
In this Issue:
– ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets
– Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen)
– From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo)
– IPSS Update: Fall Lineup
– 2018 Dissertation Support Award Competition Announcement
In this Issue (August 2017):
– Feature: The Thriving Marketer: Creating Relational Capital & Optimism – A Call to Academics to Engage in a Virtual Meeting (Suzanne Lavin)
– IPSS Fall Lineup (Hari Sridhar)
– IPSS 10th Anniversary (Hari Sridhar)
– 2016 Doctoral Support Competition Winners Announced
– Institute Personal Notes
In this Issue (March 2016):
– Feature: ISBM-CAP Project – Making Free Business-to-Business Manufacturing Apps Pay Off: The Case of Kennametal’s NOVO (Hari Sridhar)
– From the Membership: Big Talk: The Stakeholder Value Chain (Suzanne Lavin)
– PhD Research Camp Announcement
– Academic Conference Announcement
– IPSS Update: Fall Lineup (Hari Sridhar)
– 2015 Dissertation Support Award Competition…Winners Announced
– Last Call: Nominations for ISBM-David T. Wilson-Sheth Foundation Award
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