ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

ISBM Academic Newsletter, Volume 11, Issue 2

In this Issue: - ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets - Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen) - From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo) - IPSS Update: Fall Lineup - 2018 Dissertation Support Award Competition Announcement

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: metrics, customer engagement, newsletter, IPSS, Academic Conference, PhD Camp, Dissertation Support Award
Category: Newsletter Archive
Topics: ISBM, Analytics and market research

Business Building
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

ISBM Academic Newsletter, Volume 11, Issue 2

Share

Share: "ISBM Academic Newsletter, Volume 11, Issue 2" with your followers.

B2B Pulse Login

New User Registration