ISBM Academic Newsletter, Volume 11, Issue 2

In this Issue:  - ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets - Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen) - From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo) - IPSS Update: Fall Lineup - 2018 Dissertation Support Award Competition Announcement

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