ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
In this Issue:
– ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets
– Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen)
– From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo)
– IPSS Update: Fall Lineup
– 2018 Dissertation Support Award Competition Announcement
As marketers sometimes we feel like we are stuck in a never-ending loop of creation and idea generation. Once you finish one campaign – off to the next! This article in the Harvard Business Review provides a mix of B2C and B2B examples of innovative ways that companies have adjusted to think beyond marketing. Operating like a startup could be the key to staying agile.
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© 2020 ISBM – Institute for the Study of Business Markets