metrics – ISBM

The State of B2B Marketing Measurement in 2023: Five Key Observations

To more effectively measure marketing’s impact, B2B organizations must be aware of five key insights.

January 14, 2024

The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth

Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.

November 26, 2023

Global B2B E-commerce Market Outlook to 2028

Trends in B2B markets indicate that the COVID-19-related growth in e-commerce will continue for years to come.

December 26, 2021

Customer Satisfaction and Its Impact on the Future Costs of Selling (Lim, Tuli, and Grewal 2020)

Customer satisfaction can be used as a leading indicator for future cost of selling, an important consideration for investors.

July 15, 2021

Marketing the Future: How Data Analytics Is Changing

As consumers become more aware of data gathering efforts by firms, companies have been forced to evolve in their data analytics efforts. The article highlights current developments in the data analytics domain.

February 22, 2021

ISBM Academic Newsletter, Volume 11, Issue 2

In this Issue:
– ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets
– Feature: Choosing and Managing B2B Marketing Metrics (Andrew Petersen)
– From the Membership: Next Members Meeting Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo)
– IPSS Update: Fall Lineup
– 2018 Dissertation Support Award Competition Announcement

July 1, 2018

What Creativity In Marketing Looks Like Today

As marketers sometimes we feel like we are stuck in a never-ending loop of creation and idea generation. Once you finish one campaign – off to the next! This article in the Harvard Business Review provides a mix of B2C and B2B examples of innovative ways that companies have adjusted to think beyond marketing. Operating like a startup could be the key to staying agile.

January 27, 2018

ISBM Pulse: metrics

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