B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity
This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.
November 8, 2021