ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: growth

Although the financial footprint of midsize B2B customers is large, making headway with them requires a revised approach.

May 28, 2023

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

Although growth can come from securing new contracts and partnerships, reinforcing existing customer relationships is imperative.

April 23, 2023

By becoming “customer-obsessed,” B2B firms can be better oriented for future growth and value creation.

April 16, 2023

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475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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