ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.
As the demand for B2B services grows, so do the challenges for new entrants providing them.
Just as agile decision-making kept many B2B technology providers afloat during the pandemic, it may also propel them during uncertain economic conditions in the near future.
What distinguishes growth leaders from growth laggards? In this interview, George Day and Gregory P. Shea discuss how organically growing firms successfully attract, nurture, and retain innovation talent. The commitment to innovation is ingrained in a firm’s culture and organizational structures and processes. Innovation talent is drawn to organizations with these characteristics.
The world will change more in the next 10 years than it has in the past 30. It’s difficult for leaders at every level to know where change will happen next, and even more so, the implications to their organization’s success.
When the Filtration Group acquired Porex, they made a large investment to increase sales and marketing resources to drive growth. See how Porex established a plan and program to recruit, onboard, and develop a large increase in commercial resources.
The numbers tell the story: Record low unemployment. No growth in workers ages 25-54 for the next decade. Slow immigration. The Age Shift. It’s little wonder we’re in an all-out war for qualified talent. In this fast-paced and engaging session, John will share the Institute for Tomorrow’s insights on how to win the war for workers.
In this presentation, Jerry Wind reimagines B2B marketing by challenging the mental models of the industry and academia, and our collective values.
What kind of marketing leaders are today’s B2B businesses looking to hire? During this 30-minute live discussion, David Wiser, retained executive search consultant and Managing Principal of Wiser Partners, brings his industry insight and 22 years of marketing recruiting experience to bear as he weighs in on trends surrounding hiring and retaining of marketing executives. David’s insights help you to sharpen your skills and remain indispensable in these ever-changing times.
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