ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Learn about Gore’s unique culture built on 60 years of employee empowerment and see how they’re developing and rolling out a new Marketing Competency model and curriculum.
In this highly interactive keynote by Gregg Lederman, supervisors, managers, and executives commit to the 10 Minutes By Friday™ habit for giving people more of what they CRAVE! In return, they become better managers and leaders who are able to achieve the business results that matter most to their team, department, and/or organization.
This article in the latest McKinsey Quarterly explores ways that individuals can prepare to handle the information rich tools and complex decisions of their new workload. Self-investment in lifelong learning is going to be the key to managing the next disruption in the work place.
Millennials – born between 1981 and 1997 – are the largest generation in the workplace today. They’re at B2B organizations too, and like each generation, they have unique needs, strengths, and expectations from their employers. A driving force in the Millennial character is their ambition to do good and find meaning in their work. They, more than any previous generation, believe that business has a responsibility to do good for society, as well as making money. This tech savvy, entrepreneurial generation is often seen as a challenge for employers, but represents huge potential for innovation and growth if properly engaged. In this one hour webinar, Nell Derick Debevoise discusses how you can take advantage of this Millennial opportunity by helping them find meaning in their work.
What kind of marketing leaders are today’s B2B businesses looking to hire? During this 30-minute live discussion, David Wiser, retained executive search consultant and Managing Principal of Wiser Partners, brings his industry insight and 22 years of marketing recruiting experience to bear as he weighs in on trends surrounding hiring and retaining of marketing executives. David’s insights help you to sharpen your skills and remain indispensable in these ever-changing times.
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