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ISBM Pulse: influencer

Brand is a Long Game: The Tangible Value of B2B Brand Investments

B2B brand investments can attract purchasers and lower customer churn.

September 2, 2024

2024 B2B Influencer Marketing Report

93% of customers think that influencer marketing helps achieve business goals.

July 8, 2024

Making Sense of Influencer Marketing for B2B Brands

By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.

July 2, 2023

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University Park, PA 16802
Phone: 814-863-2782
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Email: ISBM@psu.edu

ISBM Pulse: influencer

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