ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
93% of customers think that influencer marketing helps achieve business goals.
B2B thought leadership is an increasingly effective way to demonstrate value to customers.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn.
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