ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Replay of the July 30 ISBM Members Marketing Excellence Roundtable meeting. This focus of this MEX is Planning for Growth in 2021 – Marketing Capabilities.
Learn about Gore’s unique culture built on 60 years of employee empowerment and see how they’re developing and rolling out a new Marketing Competency model and curriculum.
This presentation covers the research findings of Strategic Insights on the role of the Thriving Marketer.
This presentation deals with about the marketing function as a strategic partner. In this presentation, the role of marketing is discussed in a environment constantly changing as a result of technological developments. Specific examples – among others, the role of brand ambassadors, social media, and thought leadership – are covered.
Jeff Schmitz is Chief Marketing Officer at Zebra.
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