ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
As digital marketing trends continue to evolve, Altimeter provides an overview of results following a survey of senior digital marketers. The findings outline current and future areas of focus for digital marketers.
As marketers sometimes we feel like we are stuck in a never-ending loop of creation and idea generation. Once you finish one campaign – off to the next! This article in the Harvard Business Review provides a mix of B2C and B2B examples of innovative ways that companies have adjusted to think beyond marketing. Operating like a startup could be the key to staying agile.
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