ISBM Pulse: new product development

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AIM Institute: Guessing at B2B Customer Needs

The AIM Institute studied 50 new product development teams from 20 B2B companies that had conducted B2B customer interviews. Five in six teams reported that these customer interviews impacted their product design. This means that if you don’t interview B2B customers to formulate new product objectives, your customer insight is probably lacking. Most new product development teams would develop substantially different products if they truly understood their B2B customer needs. In the report ‘Guessing at B2B Customer Needs’, the AIMS Institute discussed the method of interviewing customers.

Winning At New Products (Robert Cooper)

Based on the webinar leader’s book by the same title, “Winning at New Products” this webinar looks at the latest thinking and best practices in new-product development. Also, we see the most up-to-date Stage-Gate system and how it works. A must for anyone wanting to improve their R&D productivity or to update their idea-to-launch methods, especially critical as we move into Digital Transformation.

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Corporate Board Interlocks and New Product Introductions (Srinivasan, Wuyts, and Mallapragada)

Firm’s board interlocks represent bridges to valuable market intelligence that could be used in developing incremental innovations and thus, could lead to new product developments and introductions. By analyzing new product introductions of 30 firms over the period of 1997 to 2012, Srinivasan et al. (2018) have found that the strength of the positive relationship between board interlocks and new product introductions depends on the board composition.

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Keeping “Be Yourself” Part of Your Brand (George Brown)

“We strayed too far from home” is one of the explanations often heard about product development initiatives that failed to result in success.  But for many business-to-business firms, especially those whose roots are in manufacturing, staying close to home has become a major challenge in recent years, given the emphasis that has emerged on digital content and on services. This webinar by George Brown of B-to-B Advisors explores strategies that firms have successfully incorporated into their product development initiatives to marry their own firm’s core competencies with the messages from the market that are asking for them to move in new directions.

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Best Practices for B2B Product Development Market Research (Richard Treitel)

This presentation outlines best practices for B2B product development market research and focuses on market research and its role in customer engagement; the 12 common errors in carrying out B2B market research; B2B market research practices that you can put into effect right away; B2B market research case studies; and a practical roadmap for implementation.

Agile-State-Gate (Robert Cooper)

Robert Cooper gives you a preview of his course “Agile-Stage-Gate®, the Next Generation Idea-to-Launch Process”, in which the Stage-Gate® paradigm is advanced for agile working teams. Agile is transforming new product development systems with its cross-functional teams and iterative, adaptive approach. Although originating in the software industry, this course is for product manufacturers and service providers looking to adopt agile systems. 

In this webinar, you get a preview on the following insights:
– Understand how and why leading firms are moving beyond their traditional Stage-Gate® process
– Build Agile project management into your idea-to-launch gating system
– Learn how to build experimentation and iterations into your projects – get rapid customer validation of your product
– See how to pick the best development projects for maximum productivity and focus