ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

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B2B Market Research: Best Practices for Efficient Product Development (Richard Treitel)

Speaker(s): Richard Treitel (Treitel Consulting)
Presentation Date: May 2020
This presentation outlines best practices for B2B product development market research.

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