ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies continue to increase the number of ways they use genAI to personalize buyer experiences.
Successful B2B companies seamlessly implement omnichannel customer experiences.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
By meticulously mapping a customer’s buying journey, B2B companies can enhance customer experiences.
As B2B advertising budgets continue to rise, marketers will have more resources than ever to target specific audiences.
B2B outperformers in tech and telecom industries go to market more effectively than their competitors by focusing on four key areas.
Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
For B2B firms to thrive in disruptive environments, there must be a synergy between online and offline channels.
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