ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
While developing keyword targets is challenging in B2B industries, several publicly-available sources can provide valuable suggestions.
The digitization of B2B selling opens unprecedented international opportunities if accompanying paid search strategies are localized.
By 2035, more buyers will become aware of brands through influencer marketing than via traditional search engines. Many B2B firms are preparing for this shift.
Although paid media advertising approaches are often designed with B2C companies in mind, it also provides substantial upside for B2B companies.
Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates.
As economic conditions worsen, B2B firms must consciously reallocate resources to high-performing areas.
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