ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Although AI possesses the potential to assist in the NPD process, implementation rates are often low.
Although horizontal referrals are common in B2B industries, managers must consider several different factors to increase their chances of receiving the best possible referral from a supplier.
B2B companies that are thriving are more likely to be on the cutting edge of five key trends.
With the rise of group purchasing organizations, determining the optimal relationship between buyers and sellers has become an even greater challenge.
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